Advertising Information — FTBB
2026 Edition
First Time Buyer's Bible is Ireland's leading resource platform for people preparing to buy their first home. This document outlines our audience, advertising options, and partnership opportunities.
Key Audience Figures — 2026
12,000+
Monthly
Readers
25–40
Primary
Age Group
32+
Counties
Reached
15+
Active
Partners
Full PDF media kit available on request. Contact info@ftbb.ie
About FTBB
"Ireland's property market is complex. We exist to make it navigable — so every first-time buyer can move forward with clarity and confidence."
— FTBB Editorial Team
FTBB — First Time Buyer's Bible — is Ireland's most comprehensive resource platform for people navigating their first property purchase. We don't sell mortgages, push products, or take referral fees from lenders. We connect buyers with the right expertise at the right moment in their journey.
Our content covers every stage of the Irish buying process: from understanding Central Bank lending limits and the Help to Buy scheme, to navigating solicitor contracts, choosing a surveyor, and managing the mortgage drawdown.
Businesses that advertise with FTBB gain access to our audience in a context of trust and expert guidance — which is the most effective position from which to reach first-time buyers.
Audience Overview
FTBB readers are Irish adults actively preparing to buy their first home. They are in a high-intent research phase — comparing mortgage providers, evaluating solicitors, planning home purchases, and making spending decisions across a wide range of categories simultaneously.
They are not passive readers. They come to FTBB with specific questions and use our guides as a reference throughout their buying journey — which often lasts 12–24 months from initial research to purchase completion.
Key insight: First-time buyers in Ireland are making many of their most significant consumer decisions — mortgage provider, solicitor, insurer, furniture, kitchen, flooring — all within a concentrated 6–18 month window. The businesses that reach them during this period establish long-term customer relationships.
Audience Data — First Time Buyer's Bible Ireland
Advertiser Fit
Any business that serves first-time buyers at any point in their purchase journey — from the decision to buy through to home ownership — is a natural fit for FTBB advertising.
Finance
Mortgage Brokers & Financial Advisors
Buyers actively comparing lenders and seeking mortgage guidance before choosing a broker. High-intent at the point of reading.
Property
Estate Agents & Property Developers
Buyers searching for their first property across all Irish counties, including new developments eligible for Help to Buy.
Legal
Conveyancing Solicitors
Buyers selecting legal representation for the most significant transaction of their lives. Solicitor selection is a key FTBB guide topic.
Professional Services
Surveyors & Structural Engineers
Buyers who need building surveys before proceeding with purchase — guided specifically by FTBB content on surveys.
Insurance
Insurance & Mortgage Protection Brokers
Buyers comparing home insurance and mortgage protection before drawdown — a mandatory step in the buying process.
Home & Living
Furniture, Kitchens & Home Suppliers
First-time buyers furnishing a home from scratch — often making significant first-time purchases across all home categories.
Why FTBB
FTBB advertising appears within expert guides that buyers are actively reading — not as pop-ups or irrelevant display ads. Your brand appears when readers are in the exact mental state to consider your services.
FTBB readers are not casual browsers. They are people preparing to make one of the largest financial decisions of their lives. The purchase intent, research depth, and spending readiness of this audience is exceptionally high.
FTBB is read as a trusted, independent resource — not a commercial lead-generation site. Advertising within a trusted editorial context carries significantly more weight than generic digital advertising.
FTBB reaches buyers across all 32 counties of Ireland. Whether your business serves a specific region or operates nationally, our audience includes buyers searching in every part of the country.
Partnership Examples
The following examples illustrate how different business types can partner with FTBB to reach first-time buyers at the right moment. These are illustrative formats — every campaign is tailored to the advertiser's goals and budget.
Partner Placement Across All Mortgage Guides
A mortgage broker is presented as FTBB's recommended partner throughout our mortgage content — appearing in the relevant guides, the partner marquee, the monthly newsletter, and two Instagram posts per month. Position is exclusive for the category.
Presence in the Legal Process Guide
A solicitors' practice appears within the FTBB guide on choosing a conveyancer and within the step-by-step legal process guide — reaching buyers at the precise moment they are deciding which solicitor to instruct.
Monthly Briefing Sponsorship with Instagram Campaign
A kitchen supplier sponsors two editions of the FTBB Monthly Briefing alongside a three-post Instagram campaign — reaching buyers who have recently had their mortgage approved and are now planning their new home.
Get in Touch
If you'd like to discuss advertising opportunities with FTBB, we'd be happy to share full rate cards, availability, and examples of how we've worked with other businesses in your category. There is no obligation — the first conversation is just to establish whether we're a good fit.