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Partner With FTBB

Reach Ireland's
First-Time Buyers
When They Decide.

FTBB is Ireland's dedicated resource for people preparing to buy their first home — actively researching mortgages, solicitors, surveys, insurance, and a full range of home products, often all at once.

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The FTBB Audience

A High-Intent Audience in Active Purchase Mode

First-time buyers are not passive readers. They come to FTBB with specific questions at each stage of their journey — and they act on the answers. At the point of reading, they are choosing service providers, comparing products, and making decisions that will shape the next decade of their financial lives.

The businesses that reach them here, in a context of trust and expert guidance, establish relationships that last well beyond the initial purchase.

  • Comparing mortgage lenders and speaking to brokers
  • Selecting a solicitor for their conveyancing
  • Evaluating surveyors, valuers, and engineers
  • Comparing home insurance and mortgage protection
  • Planning kitchens, furniture, flooring, and home upgrades
  • Researching SEAI energy grants for their new property

Audience Profile — First Time Buyer's Bible Ireland

Stage Active purchase research
Age range Primarily 25–40
Geography Nationwide, Republic of Ireland
Decision window Typically 6–18 months to purchase
Primary device Mobile-first
Receptiveness High — actively seeking guidance
Target property value €250,000 – €500,000+

What We Offer

Advertising Opportunities

Four formats, from premium featured partnerships to digital display and print placements. All rates are available on request — no obligation, a conversation first.

Most Popular

Premium

Featured Partner

Cross-platform presence across the FTBB website, newsletter, and social — with your brand presented as a recommended expert in your category. Exclusive per sector.

  • Logo in partner marquee on all FTBB pages
  • Placement within relevant buyer guides
  • Newsletter feature in the FTBB Monthly Briefing
  • Instagram content partnership

Digital

Website & Guide Advertising

Display advertising positioned within FTBB guide content — reaching buyers as they research specific topics such as mortgages, legal process, and home improvement.

  • Category-targeted display placement
  • Mobile-optimised formats
  • Monthly impression and click reporting

Email

Newsletter Sponsorship

A dedicated placement in the FTBB Monthly Briefing, sent to 12,000+ subscribers actively preparing to buy. One sponsor per edition.

  • Dedicated sponsor block with your message
  • Direct link to your website or offer
  • Open rate and click data provided

Print

FTBB Magazine

Advertising in the print edition of the First Time Buyer's Bible, distributed to buyers, brokers, and property professionals across Ireland.

  • Full page and half page formats
  • Advertorial feature option
  • Distribution through partner organisations

Get in Touch

Enquire About Advertising

Let's Talk

Get in touch and we'll get back to you within one business day with full details and availability. No obligation — a conversation first.

Sarah Doyle O’Reilly
Head of Marketing, FTBB
info@ftbb.ie
01 853 7360
57 Clontarf Road, Dublin 3
  • Response within one business day
  • Campaigns tailored to your budget
  • Your details are never shared